Omnifone

Omnifone, a British mobile music company, is unveiling a new music service Monday aimed at cell phone users who crave music while on the go, in the first of what is expected to be many challenges against Apple Inc.'s upcoming iPhone and its ubiquitous iTunes Store.

The London-based company, founded in 2003, said its new MusicStation will be an "all you can eat" service that will let users - in Europe first, but with plans to expand elsewhere - download new songs from dozens of major music labels for a weekly cost starting at 1.99 pounds, or about $3.88, per week.

Very cool. I have been waiting for such a service for about 10 years now. Basically this is Rhapsody, only you can download the music on your cellphone wirelessly.

Not sure if there are extra charges with cellphone data plans. Hopefully this will make it state side in a year or so. More details here.

via Wired