Commencement speakers have long offered graduating seniors the same warm and gooey career advice: Do what you love.via New York Times
The students graduating this spring will operate in a labor market that increasingly confers an economic advantage on the activities that people do out of a sense of intrinsic satisfaction - designing cool things, telling stories and helping others. For the class of 2005, "Do what you love" is no longer a soft-hearted sentiment. It is also a hard-headed strategy.
In other words, to make it in the emerging economy, we will have to do things that software can't do faster and that overseas knowledge workers can't do more cheaply. In addition, what we produce must also satisfy the growing consumer demand for products and services infused with emotion, spirituality and artistry.