Friday, November 16, 2007

Going Green to Attract Talent

Companies are finding that in order to attract the best talent, they need to go green.

"Students are looking to work for companies that care about the environment," says Lindsey Pollak, author of "Getting From College to Career." "They are almost expecting greenness like they expect work-life balance, ethnic diversity and globalization."

A recent poll on green employment by, a job Web site geared toward students and entry-level hires, found that 80% of young professionals are interested in securing a job that has a positive impact on the environment, and 92% would be more inclined to work for a company that is environmentally friendly.

Last month, to meet the demand of students to work for green companies, MonsterTRAK, in alliance with ecoAmerica, a nonprofit environmental group, started GreenCareers. The site lists positions in companies that reduce their impact on the environment, making it easier for students to connect with businesses that support their environmental goals.

To attract job hunters, corporations are touting their environmental efforts in recruiting materials and on campuses. Merrill Lynch & Co. outlines its environmental efforts on the back of every brochure for its campus recruiting. Sarah Quarterman, who heads Merrill's campus recruiting, says some students ask about the firm's environmental policies, whereas 10 years ago greenness never came up.
Because getting the best talent impacts the bottom line, green initiatives can now be justified by companies that are focused solely on maximizing profits. Potential employees now have a large influence on shaping companies by taking their environmental policy into account when selecting a job.

via Wall Street Journal

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