Monday, February 13, 2006

Now That's What I Call Red Eye

Nike has teamed up with contact lens maker Bausch and Lomb to create performance-enhancing contact lenses called MaxSight. They're a tinted version of daily disposal lenses for athletes that reduce glare and improve visual acuity.

They block nearly all the sun's damaging UVA and UVB rays just like sunglasses, but their optics can also give athletic performance a boost.

The lenses come in amber for sports like baseball and tennis where the wearer must separate fast moving objects from the background, and grey-green for sports like golf, where the background environment is what’s visually important.

The lenses make objects appear sharper by eliminating 90 percent of blue light -- the primary component in "visual noise." Then, in a process Nike calls "light architecture," MaxSight manipulates the brightness and hue of the remaining light transmitted through the lens. The result is improvement of visual acuity. The seams on baseballs are sharper, images in shadows are more clear, and every blade of grass has definition.
And the amber lenses turn your eyes red. Too cool.

via Wired News

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