The world's top media company, News Corporation, will slash its global carbon footprint to zero under a bold plan revealed by its chairman, Rupert Murdoch.That plan sounds pretty ambitious. But it goes even farther as he wants to use News Corps influence to push this agenda.
Saying the global media empire produced 641,150 tonnes of greenhouse gas last year, the News chairman and CEO last night pledged to go green.
Under the plan, all News Corp businesses, including News Limited, publisher of the Herald Sun, will be carbon neutral by 2010.
Mr Murdoch said this goal would be met by slashing energy use, switching to renewable power sources and, as a last resort, offsetting unavoidable emissions.
"We can set an example and we can reach our audiences," he said.Holy crap, does this mean the boss is going to force Fox News to say that global warming is caused by humans and we need to do something about it? Can't wait to see if that is true.
"Our audience's carbon footprint is 10,000 times bigger than ours -- that's the carbon footprint we want to conquer."
Mr Murdoch said News Corp's newspapers, television stations, magazines, books, internet media and films could inspire readers and viewers across the world to change their ways.
Now that conservatives like Murdoch, ex-Speaker of the House Newt Gingrich and political pollster Frank Luntz believe something needs to be done about global warming, I think the writing is on the wall that the Republicans are about to come to this position and the political debate on global warming will truly be over.
via The Herald Sun