Call Centers Start Using Neurolinguistic Software

Accordingly, programmers at 24/7 Customer have developed “neurolinguistic” software that does not just spot which words callers use—it tries to provide agents with insights into their psychology. Callers' words and cadences are analysed to create a profile that helps agents adjust their vocabulary and behaviour to improve their rapport. Agents receive on-screen tips on which phrases, sales pitches and conflict-resolution tricks are most likely to resonate. For example, callers who use “kinesthetic” terms such as “digging through the website” will be answered slowly with phrases suggesting body movement: “Please hold while I pull up more information.”

Similarly, Cisco's voice-analysis system monitors parameters including volume, cadence, tone, pitch and inflection, and then sorts callers into six personality types to help agents fine-tune call handling. “It's the bleeding edge,” says Laurent Philonenko, vice-president of Cisco's call-centre business in San Jose, California. Ms Fluss says “tremendous innovation” is under way in this area, and sales of caller-profiling systems will increase by 70% this year compared with 2007.

That is pretty cool. I had no idea that call center software had become that sophisticated.

Besides being useful for call centers, I could see where this technology could be adapted for those with Autism and those of us whose technological IQ is higher than their emotional IQ. That would make for one spiffy iPhone application.

via The Economist