Don’t Buy That Textbook, Download It Free

For my dream of one e-book for student to come true, cheap (or free) digital text books must become widely available.

The NY Times profiles one author who has bought into distributing a digital version of his textbook for free.

In protest of what he says are textbooks’ intolerably high prices — and the dumbing down of their content to appeal to the widest possible market — Professor McAfee has put his introductory economics textbook online free. He says he most likely could have earned a $100,000 advance on the book had he gone the traditional publishing route, and it would have had a list price approaching $200.

While still on the periphery of the academic world, his volume, “Introduction to Economic Analysis,” is being used at some colleges, including Harvard and Claremont-McKenna, a private liberal arts college in Claremont, Calif..

For the textbook makers, however, it is a different story. Professor McAfee allows anyone to download a Word file or PDF of his book, while also taking advantage of the growing marketplace for print on demand.

In true economist fashion, he has allowed two companies, Lulu and Flat World Knowledge, to sell print versions of his textbook, with Lulu charging $11 and Flat World anywhere from $19.95 to $59.95. As he said on his Web site, he is keeping the multiple options to “further constrain their ability to engage in monopoly pricing.”

They also mention a couple of other sites for finding free textbooks:

A broader effort to publish free textbooks is called Connexions, which was the brainchild of Richard G. Baraniuk, an engineering professor at Rice University, which has received $6 million from the William and Flora Hewlett Foundation. In addition to being a repository for textbooks covering a wide range of subjects and educational levels, its ethic is taken from the digital music world, he said — rip, burn and mash.

Unlike other projects that share course materials, notably OpenCourseWare at M.I.T., Connexions uses broader Creative Commons license allowing students and teachers to rewrite and edit material as long as the originator is credited. Teachers put up material, called “modules,” and then mix and match their work with others’ to create a collection of material for students. “We are changing textbook publishing from a pipeline to an ecosystem,” he said.

The textbook publishers are also making some of their books available digitally, but they are making them quite expensive.

While these open-source projects slowly grow, the textbook publishers have entered the online publishing field with CourseSmart, a service owned by five publishers. In service for only a year, CourseSmart allows students to subscribe to a textbook and read it online, with the option of highlighting and printing out portions of it at a time.

The price is generally half of what a print book costs, a sum that can still appear staggering — an introductory economics textbook costs around $90 online. (This semester, a student has the option of downloading a book as well — but it is an either-or choice: read online or download to a computer.)

Wired finds a business that gives the book away for free but sells "accessories":

Flat World's business plan aims to exploit the inefficiencies: Its books are online and free. Instead of charging for content it aims to make money by wrapping content up in "convenient" downloadable and print wrappers and selling those, along with study aides and related items.

Enhancing the value of the online versions is the open source component. Students can annotate and comment in the digital margins of Flat World's texts to share their insights, analysis and conclusions with other students.

And if companies don't supply digital textbooks, the NY Times finds that students (shockingly!) just pirate them.

After scanning his textbooks and making them available to anyone to download free, a contributor at the file-sharing site PirateBay.org composed a colorful message for “all publishers” of college textbooks, warning them that “myself and all other students are tired of getting” ripped off.

Consider the cost of a legitimate copy of one of the textbooks listed at the Pirate Bay, John E. McMurry’s “Organic Chemistry.” A new copy has a list price of $209.95; discounted, it’s about $150; used copies run $110 and up. To many students, those prices are outrageous, set by profit-engorged corporations (and assisted by callous professors, who choose which texts are required). Helping themselves to gratis pirated copies may seem natural, especially when hard drives are loaded with lots of other products picked up free.

Update: Is Pirate Bay co-founder plotting e-book plunder?