I am a habitual reader of nutritional labels, but I have been curious whether my actions are an abnormality.
WN: What about food labels? Are they helpful?Looks like I am in the minority.
Wansink: In every study we do, regardless of what focus is, there's about 15-20 percent of the people who look at the food label and read it and process it accurately. Of course, 70 percent of people say they do, but they don't.
I have been calling for social and environmental labeling to be added to products. If they were, I bet the same 15-20% of people would actually read them.