Funai has just announced the development of a swank new panel that consumes just 0.16-milliwatts of electricity per square centimeter, or around 1% as much as traditional LCDs. The Dynamic ECD is made of a reflective display that uses color-changing dyes that light up and morph as electricity flows through. In other words, there's no need for a backlight, and it even boasts 80% reflectivity (compared with 50% on reflective LCDs) for easier viewing in broad daylight. The real kicker? It should cost around one-third as much as an LCD to manufacture. Expectations are to have 7- and 14-inch units out in 2009, though ultimately it hopes to completely dominate the mobile phone and e-book market.I hope this pans out.