We found that low-income households spent significantly less on fruits and vegetables than higher income households. In any given week, approximately 19 percent of all low-income households bought no fruits and vegetables, compared with only about 10 percent of higher income households with no expenditures.How much you want to bet that the Obamas are a bunch of carrot and apple chompers?
We found that small changes in income had no effect on fruit and vegetable expenditures by low-income households. For higher income households, however, small changes in income did translate to increased expenditures for fruits and vegetables; the increased expenditures, while small, were statistically significant.
Interestingly, the largest positive influence on fruit and vegetable expenditures was a college-educated head of household, regardless of income level. In fact, college-educated households had the highest level of per capita expenditures for fruits and vegetables.
I wonder if this trend is just in the US or if it holds for all countries? I also wonder how much of this has to do with the subsidies given to grain farmers in the US, which makes fruits and vegetables more expensive relatively.