Spam gets 1 Response per 12,500,000 Emails

A new study details how spammers – the bane of our email inboxes – still make pots of money, despite only receiving a response to one in every 12,500,000 emails they spam out.

"After 26 days, and almost 350 million email messages, only 28 sales resulted," says the research paper.

Yet even with this apparently abysmal response rate of less than 0.00001 per cent, the researchers still estimate that the controllers of a network the size of Storm are still bringing in about $7,000 (£4,430) a day or $3.5m (£2.21m) over a year.

If there was but a small price tag on sending an email, say 1/10 of one cent, the spam business model would not work and we would be done with it forever.

via Tech Radar